전주대학교

Graduate

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The program focuses on providing holistic leadership skills to our graduates, empowering them to seek top management positions in top global hospitality brands.

Program Highlights

  • International faculty with diverse backgrounds in hospitality and tourism
  • Exposure to a wide variety of contemporary subjects related to hospitality & tourism
  • Advanced level of knowledge in global hospitality businesses and international hotel brands
  • Optional one-year extension with 12 months in a Management Trainee Job Placement program in 5-star hotels with APAC region

Skills and competencies obtained

  • STRATEGIC and INNOVATIVE management competencies
  • LEADERSHIP skills for the modern hospitality environment
  • Holistic and global MINDSET to successfully manage the current global challenges
  • PROFESSIONALISM and RESPONSBILITY to succeed in luxury hospitality sector

Curriculum

All MSc degree candidates on a thesis track must complete a minimum of 24 credit hours of graduate coursework. For a non-thesis track, degree candidates are required to complete additional 6 credit hours of graduate coursework which will be offered in the seasonal semesters (summer or winter sessions).

Curriculum table
MSc Course 1st Semester
(15weeks)		 2nd Semester
(15weeks)		 3rd Semester
(15weeks)		 Graduation Non-Thesis Track
(2-Week Intensive Course)
Credits
Hours		 9 credits
(3 subjects)		 9 credits (3 subjects)
(Process for Thesis)		 6 credits (2 subjects)
(Process for Thesis)		 Completion 6 Credits (2 subjects) on
Summer or Winter Sessions
Course Offerings
  • Service Strategy
  • Research Methods
  • Entrepreneurial Leadership
  • Marketing
  • Financial
  • HRM
  • Data Analysis

Course Descriptions – Master of Science in International Hospitality Management

Course Descriptions1
Course Description
Service Strategy in the Hospitality Industry In this course, the basic and important service concepts of hotel industry products are redefined, service products are developed, and quality improvement and cultivation of employees are carried out together.
Research Methods and Applications in the Hospitality Industry Ⅰ This course covers various research methodologies involving critical analysis of different approaches to inquiry which allows students to determine methodologies that are appropriate for their areas of research interests in the hospitality industry. It also familiarizes students with research design and implementation, equipping them to develop research proposals.
IEntrepreneurial Leadership in the Hospitality Industry This course introduces students with the unique approaches, different business models, and innovative delivery techniques associated with entrepreneurial projects in the hospitality industries. The course will enable students to comprehend the key conceptual and analytical elements in initiating start-ups aimed towards creating innovative guest experiences, service processes and platforms.
Research Methods and Applications in the Hospitality Industry Ⅱ As a means of writing a thesis, this course focuses on the concept of the most frequently used statistics applications (SPSS, AMOS, etc.) and application to actual thesis.
Strategic Marketing in the Hospitality Industry This course involves the study of marketing principles and key issues which are relevant to the hospitality industry. It emphasizes the strategic marketing hospitality services both in the international and domestic settings.
Human Resources Management in the Hospitality Industry This course provides students an in-depth understanding of human resources management specifically in the context of the hospitality industry. Topics include principles and responsibilities of HR departments, key principles of recruitment, selection, and retention of personnel as well as the costs and legal considerations involved in HRM.
Course Descriptions2
Course Description
HMIS & Data Analysis It fosters the ability to collect and analyze data on various information along with the principles of various information technologies and information systems used to streamline hotel management.
Management of Finance & Revenue In the Hospitality Industry This course encompasses firstly, an introduction to financial management concepts, principles and models applicable to hospitality industries. It will also cover the specific features of financing associated with hospitality management as well as other critical financial aspects involving hospitality industries. Secondly, this course also provides an understanding on the concepts and applicable tools of revenue management for the hospitality industry. The conceptual as well as the practical applications of the various techniques of revenue management in the hospitality will be covered in this subject. Also a comprehensive understanding on the revenue management systems in terms of their usage and challenges in the hospitality industry will be provided in this course.
Seminar for Case study of Hotel Service It is a seminar-type class that collects actual hotel service cases, identifies pros and cons based on customers' reaction, and considers future improvements. Develop the ability to access various hotels and services and derive new service strategies together.
Global Dynamics of Tourism and Sustainable Development This course is updated yearly according to the current issues in tourism. It presents the New trends in the tourism industry, from which the climate change and the bidirectional impacts, sustainability, business environment in international level and tourism foreign investments. Furthermore, a part of the course will be on destination competitiveness, and the several scenarios of destination development.
Hotel Brand Management Understanding of the basic theory and concept of the brand. Topics include the importance and usability of the brand, the benefits and the value of the brand that can be given to the company, and implementation of the brand strategy.
Hotel Service Management Assessment This course is designed to enhance students’ insights to evaluate the service management of the hotel. Topics include examination of the leadership of hotel companies, customer-first policies, service standards, human resource utilization, management performance, and tools and conducts workshops for external consulting.